EDWARD R. MURROW AWARD
EXCELLENCE IN INNOVATION
WKYT News
WKYT #InnovationTeam
With respect toward the legacy of the station and the evolution of a product for today’s ever-changing news consumer, WKYT continued to strengthen its product in 2019 by further developing the market’s only investigative unit, finding unique ways to make newscasts and digital content more engaging, and continuing to be a leader in innovation.
WKYT’s #InnovationTeam is a cross section of some of the most creative staff members from various departments across the station. The team brainstorms and discusses new ideas to improve content delivered on-air and across digital platforms.
Podcasts.
In 2019, WKYT expanded its lineup to include six podcast series.
Most listens for a single episode | 7,825 Total combined listens | 59,200
Sample various WKYT Podcasts from 2019
Interactive storytelling.
It all begins with an idea. Whatever it is, the way you tell your story can make all the difference.
The challenge: Finding an unique way to enhance our storytelling through graphics without added expense.
Solution for on-air: Our own created augmented reality graphics using creativity and existing technology.
Solution for digital content: Interactive charts and graphics to help readers better understand a story.
