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      <image:caption>When breaking news happens the ability to go live across our streaming platforms is crucial. The requirement that much of the staff work remotely during a pandemic made that an even greater challenge. The WKYT NOW desk allows an anchor or reporter to take the helm of production controls to easily deliver instant breaking news and weather coverage.</image:caption>
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      <image:caption>While it’s important to excel every day, some moments in time stand out. From the moment Kentucky registered its first confirmed case of COVID-19 to a summer surge in cases, WKYT focused on the pandemic’s impact on the state and its citizens. In addition to unprecedented daily coverage, WKYT produced multiple community conversation specials that strived to answer people’s questions in real time and spotlight how the pandemic is changing life in Kentucky.</image:caption>
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      <image:title>WKYT Overall Excellence 2021 - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians. Throughout the year, innovative evening newscast called “Breaking Down The News” gives in-depth coverage of the day’s big stories and opportunity for a live town hall to discuss issues impacting Kentuckians.</image:caption>
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      <image:title>WKYT Overall Excellence 2021 - Tackling a political divide.</image:title>
      <image:caption>In a year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted “The Kentucky Debate” between Sen. Mitch McConnell and his opponent.</image:caption>
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      <image:title>WKYT Overall Excellence 2021 - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
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      <image:caption>In 2019, WKYT expanded its lineup to include six podcast series. Most listens for a single episode | 7,825 Total combined listens | 59,200</image:caption>
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      <image:caption>In 2019, WKYT expanded to produce six different podcast series. Combined listens | 59,520</image:caption>
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      <image:caption>In 2019, WKYT expanded to produce six different podcast series. Combined listens | 59,520</image:caption>
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      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
      <image:caption>WKYT Now Desk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667513663-XFGJP9FHCJMNQ8FZWVUM/IMG_6822.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a629625b-7a81-465b-9c6a-0ba0a8433f8e/IMG_6823.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/21c7e557-c0db-4019-999b-1ef5dd3cc2c9/IMG_6780.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/b5941395-af68-4a35-8fcf-4f228b015bb7/IMG_6781.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/8dd862cf-7ac2-4a3f-8edd-008210255b99/IMG_6822.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/14c002c9-f478-417c-bdd1-c99733d043ce/Vaccine.JPG</image:loc>
      <image:title>WKYT Digital Coverage 2022 - Interactive. Informative. Social.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage in the past year, as the station brought viewers a more in-depth look at stories. The station's digital team implemented new strategies, such as interactive graphics and 360-degree photography. Reporters and anchors on the scene of breaking news give instant accounts of what’s happening.</image:caption>
    </image:image>
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    <lastmod>2021-02-18</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-overall-excellence-2021-kba</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1597073977980-PSRU623V086FD1RC5M67/IMG_5209.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2021 (KBA) - Excelling in coverage.</image:title>
      <image:caption>While it’s important to excel every day, some moments in time stand out. From the moment Kentucky registered its first confirmed case of COVID-19 to a summer surge in cases, WKYT focused on the pandemic’s impact on the state and its citizens. In addition to unprecedented daily coverage, WKYT produced multiple community conversation specials that strived to answer people’s questions in real time and spotlight how the pandemic is changing life in Kentucky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2021 (KBA) - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians. Throughout the year, innovative evening newscast called “Breaking Down The News” gives in-depth coverage of the day’s big stories and opportunity for a live town hall to discuss issues impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613679535016-MS1CK8W3O2QABVGOYDB1/Debate.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2021 (KBA) - Tackling a political divide.</image:title>
      <image:caption>In a year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted “The Kentucky Debate” between Sen. Mitch McConnell and his opponent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1597075158326-O3TXY5E5SAI1EV1VNPHK/IMG_6957.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2021 (KBA) - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
  </url>
  <url>
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    <lastmod>2021-03-25</lastmod>
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  <url>
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  <url>
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    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1597073977980-PSRU623V086FD1RC5M67/IMG_5209.jpg</image:loc>
      <image:title>WKYT 2021 - Excelling in coverage.</image:title>
      <image:caption>While it’s important to excel every day, some moments in time stand out. From the moment Kentucky registered its first confirmed case of COVID-19 to a summer surge in cases, WKYT focused on the pandemic’s impact on the state and its citizens. In addition to unprecedented daily coverage, WKYT produced multiple community conversation specials that strived to answer people’s questions in real time and spotlight how the pandemic is changing life in Kentucky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT 2021 - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians. Throughout the year, innovative evening newscast called “Breaking Down The News” gives in-depth coverage of the day’s big stories and opportunity for a live town hall to discuss issues impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613679535016-MS1CK8W3O2QABVGOYDB1/Debate.jpg</image:loc>
      <image:title>WKYT 2021 - Tackling a political divide.</image:title>
      <image:caption>In a year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted “The Kentucky Debate” between Sen. Mitch McConnell and his opponent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1597075158326-O3TXY5E5SAI1EV1VNPHK/IMG_6957.jpg</image:loc>
      <image:title>WKYT 2021 - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-newscast-2022-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-overall-excellence-2022-kba-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/6e8b8878-e117-4646-9e32-21bdb7d458fc/156196196_3926769154010305_623452760527706398_o.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2022 (KBA) - Helping a community in need.</image:title>
      <image:caption>Working with AppHarvest, WKYT helped to raise more than $1.3 million to support flood relief efforts in Kentucky’s Appalachian counties. These funds have supported more than 540 families, 202 small farms and 33 regional non-profits across 35 Eastern Kentucky counties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1627401321027-411FH1OJNGC5HJ1E4PA6/HealthDivide_1920x1080.png</image:loc>
      <image:title>WKYT Overall Excellence 2022 (KBA) - Bridging a health divide.</image:title>
      <image:caption>WKYT and its parent company committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide is a 2021 plan to use the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1597073977980-PSRU623V086FD1RC5M67/IMG_5209.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2022 (KBA) - Excelling in coverage.</image:title>
      <image:caption>While it’s important to excel every day, some moments in time stand out. From the moment Kentucky registered its first confirmed case of COVID-19 to surges in cases because of new variants, WKYT focused on the pandemic’s impact on the state and its citizens. To mark the year anniversary of the pandemic’s arrival in Kentucky, WKYT produced a community conversation special that strived to answer people’s questions and spotlight how the pandemic changed life in Kentucky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT Overall Excellence 2022 (KBA) - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/14c002c9-f478-417c-bdd1-c99733d043ce/Vaccine.JPG</image:loc>
      <image:title>WKYT Overall Excellence 2022 (KBA) - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
  </url>
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    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-morning-newscast-2022-kba-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
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  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-weather-2023</loc>
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    <lastmod>2023-07-20</lastmod>
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  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-sports-2021-1</loc>
    <changefreq>daily</changefreq>
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    <priority>0.75</priority>
    <lastmod>2022-02-02</lastmod>
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      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
      <image:caption>WKYT Now Desk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667513663-XFGJP9FHCJMNQ8FZWVUM/IMG_6822.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a629625b-7a81-465b-9c6a-0ba0a8433f8e/IMG_6823.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/21c7e557-c0db-4019-999b-1ef5dd3cc2c9/IMG_6780.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/b5941395-af68-4a35-8fcf-4f228b015bb7/IMG_6781.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/8dd862cf-7ac2-4a3f-8edd-008210255b99/IMG_6822.JPEG</image:loc>
      <image:title>WKYT Digital Coverage 2022</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667716237-U97OKHSPYA3ASWA26LFK/IMG_6821.jpg</image:loc>
      <image:title>WKYT Digital Coverage 2022 - WKYT NOW Desk</image:title>
      <image:caption>When breaking news happens the ability to go live across our streaming platforms is crucial. The requirement that much of the staff work remotely during a pandemic made that an even greater challenge. The WKYT NOW desk allows an anchor or reporter to take the helm of production controls to easily deliver instant breaking news and weather coverage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-news-special-documentary-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1627401321027-411FH1OJNGC5HJ1E4PA6/HealthDivide_1920x1080.png</image:loc>
      <image:title>WKYT News Special/Documentary 2022 - Bridging a health divide.</image:title>
      <image:caption>WKYT is committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide is a 2021 plan to use the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-public-service-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1627395823870-YLD71AACXNGYL5TJ8TFE/156196196_3926769154010305_623452760527706398_o.jpg</image:loc>
      <image:title>WKYT Public Service 2022 - Helping a community in need.</image:title>
      <image:caption>Working with AppHarvest, WKYT helped to raise more than $1.3 million to support flood relief efforts in Kentucky’s Appalachian counties. These funds have supported more than 540 families, 202 small farms and 33 regional non-profits across 35 Eastern Kentucky counties.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-overall-excellence-murrow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1627395823870-YLD71AACXNGYL5TJ8TFE/156196196_3926769154010305_623452760527706398_o.jpg</image:loc>
      <image:title>WKYT Overall Excellence (Murrow) - Helping a community in need.</image:title>
      <image:caption>Working with AppHarvest, WKYT helped to raise more than $1.3 million to support flood relief efforts in Kentucky’s Appalachian counties. These funds have supported more than 540 families, 202 small farms and 33 regional non-profits across 35 Eastern Kentucky counties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/5a102317-45df-49d2-87cd-402fed225e3c/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT Overall Excellence (Murrow) - Bridging a health divide.</image:title>
      <image:caption>WKYT and its parent company committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide is a 2021 plan to use the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1597073977980-PSRU623V086FD1RC5M67/IMG_5209.jpg</image:loc>
      <image:title>WKYT Overall Excellence (Murrow) - Excelling in coverage.</image:title>
      <image:caption>While it’s important to excel every day, some moments in time stand out. From the moment Kentucky registered its first confirmed case of COVID-19 to surges in cases because of new variants, WKYT focused on the pandemic’s impact on the state and its citizens. To mark the year anniversary of the pandemic’s arrival in Kentucky, WKYT produced a community conversation special that strived to answer people’s questions and spotlight how the pandemic changed life in Kentucky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT Overall Excellence (Murrow) - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667569756-HHWN96332OWRMERWXL3K/IMG_6822.jpg</image:loc>
      <image:title>WKYT Overall Excellence (Murrow) - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-breaking-news-2022-murrow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-09</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-diversity-equity-inclusion-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/657c3f65-8593-4a8f-8f6d-e91b4c835876/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT Diversity, Equity, and Inclusion 2022 - Bridging a health divide.</image:title>
      <image:caption>Throughout 2021, WKYT committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide was a plan to use the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of the nation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-news-special-2022-murrow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1627401321027-411FH1OJNGC5HJ1E4PA6/HealthDivide_1920x1080.png</image:loc>
      <image:title>WKYT News Special 2022 (Murrow) - Bridging a health divide.</image:title>
      <image:caption>WKYT is committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide is a 2021 plan to use the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-continuing-coverage-2022-murrow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-04</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-newscast-2022-murrow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-09</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-service-to-america-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1627395823870-YLD71AACXNGYL5TJ8TFE/156196196_3926769154010305_623452760527706398_o.jpg</image:loc>
      <image:title>WKYT Service to America 2022 - Helping a community in need.</image:title>
      <image:caption>Rainfall exceeding 6 inches led more than 50 cities and counties to declare states of emergency on March 1, 2021. The flooding causing critical damage throughout Kentucky’s Appalachian counties. Residual effects, including mudslides, left many residents uprooted. Compounding the difficulties, the unemployment rates in many affected counties are among Kentucky’s highest. Evacuations across the state drove thousands to overcrowded and underfunded shelters in the immediate aftermath. Working with the high-tech produce company AppHarvest, WKYT helped to raise more than $1.3 million to support flood relief efforts in Kentucky’s Appalachian counties. Despite the logistical challenges in the middle of the pandemic, the special one-hour televised event brought together community leaders and entertainers to raise much needed relief funds. These funds have supported more than 540 families, 202 small farms and 33 regional non-profits across 35 Eastern Kentucky counties.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-2022-morning-newscast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-2022-station</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/56df2d05-d9f8-4f43-8854-75d66667c420/261152771_10158948041848173_7489329072495672708_n.jpg</image:loc>
      <image:title>WKYT KBA 2022 Station of the Year - Helping the community.</image:title>
      <image:caption>Serving and building a better community in many neighborhoods across Kentucky marks the six decades of WKYT in the Lexington market. Each year, WKYT helps raise millions of dollars for the community and spotlights efforts ranging from bringing awareness to the causes of cancer to why its important for a thriving arts community. Partnering with The Mission of Hope, WKYT helped to bring hope to our less fortunate neighbors in Appalachia each Christmas through a major donation effort. Throughout its 41-year history with The Children’s Charity of the Bluegrass, WKYT helped to raise nearly $15 million to support charity in central Kentucky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/5a102317-45df-49d2-87cd-402fed225e3c/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT KBA 2022 Station of the Year - Bridging a health divide.</image:title>
      <image:caption>WKYT is committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide uses the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/74df10f2-dfcd-4e8f-91a2-152126e4c436/Screenshot+2022-07-20+155516.jpg</image:loc>
      <image:title>WKYT KBA 2022 Station of the Year - Excelling in coverage.</image:title>
      <image:caption>While it’s important to excel every day, some moments in time stand out. Thousands of Kentucky families are hurting from the pain of addiction. It’s a struggle that does not discriminate. Often hidden by shame and guilt, WKYT shined shining a light on the drug epidemic in Addiction in the Bluegrass: A Community Conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT KBA 2022 Station of the Year - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667569756-HHWN96332OWRMERWXL3K/IMG_6822.jpg</image:loc>
      <image:title>WKYT KBA 2022 Station of the Year - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-2023-rookie-valentino</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-20</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-2022-rookie-tombs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-21</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-diversity-equity-inclusion-2023-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/657c3f65-8593-4a8f-8f6d-e91b4c835876/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT Diversity, Equity &amp; Inclusion 2023 - Bridging a health divide.</image:title>
      <image:caption>WKYT is committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide was a plan to use the power of journalism — primarily local journalism — to expose the health gaps that exist between the Appalachian region of Kentucky and the rest of the nation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-continuing-coverage-2023-murrow-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-breaking-news-2023-murrow-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-overall-excellence-murrow-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a96c43f8-e390-4981-9a5e-2a3361a8676f/Capture.JPG</image:loc>
      <image:title>WKYT 2023 Overall Excellence - Helping an area in need.</image:title>
      <image:caption>After devastating flooding, WKT worked with community partners to raise money to support flood relief efforts in Kentucky’s Appalachian counties. "Appalachia Rises” supported the ARH Foundation Fund for Flood Relief and the Foundation for Appalachian Kentucky Crisis Fund. These funds directly supported the families impacted by the summer flooding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/5a102317-45df-49d2-87cd-402fed225e3c/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT 2023 Overall Excellence - Bridging a health divide.</image:title>
      <image:caption>WKYT remains committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide uses the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/9202b7b0-a1c0-4cd9-81e5-09a0622ddff0/Debate.jpg</image:loc>
      <image:title>WKYT 2023 Overall Excellence - Tackling a political divide.</image:title>
      <image:caption>In a year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted the only televised debates in the Lexington mayoral race.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT 2023 Overall Excellence - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667569756-HHWN96332OWRMERWXL3K/IMG_6822.jpg</image:loc>
      <image:title>WKYT 2023 Overall Excellence - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-hard-news-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-newscast-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-01</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-investigative-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-news-series-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-02</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-digital-2022-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667602030-Q1O6CZ87WYESRYZQ0KI3/IMG_6821.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
      <image:caption>WKYT Now Desk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667513663-XFGJP9FHCJMNQ8FZWVUM/IMG_6822.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a629625b-7a81-465b-9c6a-0ba0a8433f8e/IMG_6823.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/21c7e557-c0db-4019-999b-1ef5dd3cc2c9/IMG_6780.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/b5941395-af68-4a35-8fcf-4f228b015bb7/IMG_6781.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/8dd862cf-7ac2-4a3f-8edd-008210255b99/IMG_6822.JPEG</image:loc>
      <image:title>WKYT 2023 Digital</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-enterprise-2023-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-25</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-special-series-2023-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-25</lastmod>
  </url>
  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-overall-excellence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a96c43f8-e390-4981-9a5e-2a3361a8676f/Capture.JPG</image:loc>
      <image:title>WKYT 2023 KBA Overall Excellence - Helping an area in need.</image:title>
      <image:caption>After devastating flooding, WKYT worked with community partners to raise money to support flood relief efforts in Kentucky’s Appalachian counties. "Appalachia Rises” supported the ARH Foundation Fund for Flood Relief and the Foundation for Appalachian Kentucky Crisis Fund. These funds directly supported the families impacted by the summer flooding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/5a102317-45df-49d2-87cd-402fed225e3c/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT 2023 KBA Overall Excellence - Bridging a health divide.</image:title>
      <image:caption>WKYT remains committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide uses the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/9202b7b0-a1c0-4cd9-81e5-09a0622ddff0/Debate.jpg</image:loc>
      <image:title>WKYT 2023 KBA Overall Excellence - Tackling a political divide.</image:title>
      <image:caption>In a year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted the only televised debates in the Lexington mayoral race.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT 2023 KBA Overall Excellence - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667569756-HHWN96332OWRMERWXL3K/IMG_6822.jpg</image:loc>
      <image:title>WKYT 2023 KBA Overall Excellence - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
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    <lastmod>2023-04-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a96c43f8-e390-4981-9a5e-2a3361a8676f/Capture.JPG</image:loc>
      <image:title>WKYT 2023 KBA Station of the Year 2023 - Helping an area in need.</image:title>
      <image:caption>After devastating flooding, WKYT worked with community partners to raise money to support flood relief efforts in Kentucky’s Appalachian counties. "Appalachia Rises” supported the ARH Foundation Fund for Flood Relief and the Foundation for Appalachian Kentucky Crisis Fund. These funds directly supported the families impacted by the flooding.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/fe51a549-8fe4-4880-b383-d8917908a8b6/Twitter+Post+Photo+Collage+2%281%29.jpg</image:loc>
      <image:title>WKYT 2023 KBA Station of the Year 2023 - A community partner.</image:title>
      <image:caption>Throughout the year, WKYT partners with numerous organizations dedicated to helping others and making Kentucky a better place to live. Efforts include the St. Jude Dream Home to benefit life-saving medical assistance and research for children; the Mission of Hope’s annual drive to ensure children in Appalachia have a Merry Christmas; drives for back-to-school necessities; the annual “Race for the Cure” to support global breast cancer awareness; and other events and organizations ranging from supporting local business to arts education.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/5a102317-45df-49d2-87cd-402fed225e3c/HealthDivide_1920x1080.jpg</image:loc>
      <image:title>WKYT 2023 KBA Station of the Year 2023 - Bridging a health divide.</image:title>
      <image:caption>WKYT remains committed to investigating the significant gap that exists between the health outcomes of people living in one region versus those living in another. Bridging the Great Health Divide uses the power of journalism—primarily local journalism—to expose the health gaps that exist between the Appalachian regions and the rest of nation.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/9202b7b0-a1c0-4cd9-81e5-09a0622ddff0/Debate.jpg</image:loc>
      <image:title>WKYT 2023 KBA Station of the Year 2023 - Tackling a political divide.</image:title>
      <image:caption>In a year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted the only televised debates in the Lexington mayoral race.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT 2023 KBA Station of the Year 2023 - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and quarterly 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
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    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-evening-newscast-2023-1-1</loc>
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    <lastmod>2023-07-20</lastmod>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-20</lastmod>
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  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-2023-rookie-sandor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-27</lastmod>
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    <lastmod>2023-07-27</lastmod>
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    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-overall-excellence-murrow-2025</loc>
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    <lastmod>2025-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/fca98a34-30be-4d8e-98d8-6ab18d404a43/Twitter+%D0%A1over+Photo+Collage+5.jpg</image:loc>
      <image:title>2025 Overall Excellence - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and multiple 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues such as water lines contaminated by lead pipes and questions surrounding public school spending.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/bc119487-499c-4876-8c18-66be8ffc5bce/Twitter+%D0%A1over+Photo+Collage+5%281%29.jpg</image:loc>
      <image:title>2025 Overall Excellence - Addressing trust in journalism.</image:title>
      <image:caption>Recognizing that we must proactively address concerns about trust, we reinforce to viewers that WKYT is their trusted news source. The Fact✓Check brand is our way of reinforcing this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/42876b87-be6d-4650-8c8a-76781a971d9e/t_0870211238124df88b00bf293d7ab2f0_name_file_1280x720_2000_v3_1_.jpg</image:loc>
      <image:title>2025 Overall Excellence - Tackling a political divide.</image:title>
      <image:caption>In another year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition to the long-running weekly public affair program “Kentucky Newsmakers,” more than 2,400 viewers completed our poll to rank key issues to help steer our coverage in the final weeks of the Presidential campaign.</image:caption>
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      <image:title>2025 Overall Excellence - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
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    <lastmod>2025-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581522750562-GN6SE65EQT7XC45KP1XD/67306441_10156836174073173_1188353352711274496_o.jpg</image:loc>
      <image:title>2025 Digital Coverage</image:title>
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      <image:title>2025 Digital Coverage</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667513663-XFGJP9FHCJMNQ8FZWVUM/IMG_6822.JPEG</image:loc>
      <image:title>2025 Digital Coverage</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>2025 Digital Coverage</image:title>
      <image:caption>WKYT Now Desk</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/8be0817e-4eab-406a-9988-aa1b74d047d1/Screenshot+2025-02-13+125223.jpg</image:loc>
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      <image:title>2025 Digital Coverage</image:title>
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    <lastmod>2025-02-11</lastmod>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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      <image:title>2024 Service to America</image:title>
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    <lastmod>2025-06-19</lastmod>
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    <lastmod>2024-06-18</lastmod>
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  <url>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/4f01fbd6-3bda-45c1-8cf6-c23a6cf578c8/image-grid.png.png</image:loc>
      <image:title>WKYT KBA 2024 Station of the Year - Addressing trust in journalism.</image:title>
      <image:caption>Recognizing that we must proactively address concerns about trust, we reinforce to viewers that WKYT is their trusted news source. The Fact✓Check brand is our way of reinforcing this. While a Fact✓Check can be a package, it can also be a producer-driven VO or full screen story that helps bring context to a bigger story which allows us to more consistently use the brand across all dayparts and more frequently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581541634440-BK48I2R7GOUHGV6KFMJT/collage.jpg</image:loc>
      <image:title>WKYT KBA 2024 Station of the Year - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and multiple 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues and concerns impacting Kentuckians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a96c43f8-e390-4981-9a5e-2a3361a8676f/Capture.JPG</image:loc>
      <image:title>WKYT KBA 2024 Station of the Year - Helping an area in need.</image:title>
      <image:caption>After devastating flooding, WKYT worked with community partners to raise money to support flood relief efforts in Kentucky’s Appalachian counties. "Appalachia Rises” supported the ARH Foundation Fund for Flood Relief and the Foundation for Appalachian Kentucky Crisis Fund. These funds directly supported the families who continued to be impacted by flooding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/efb422a5-0fbb-4189-bbc8-e43dbea6fe32/Debate.jpg</image:loc>
      <image:title>WKYT KBA 2024 Station of the Year - Tackling a political divide.</image:title>
      <image:caption>In another year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition to coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted statewide televised debates in the Kentucky governor’s race.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667569756-HHWN96332OWRMERWXL3K/IMG_6822.jpg</image:loc>
      <image:title>WKYT KBA 2024 Station of the Year - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
    <image:image>
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      <image:title>WKYT KBA 2024 Station of the Year - Pack the Lobby for Mission of Hope.</image:title>
      <image:caption>It’s a new holiday tradition to help to spread Christmas cheer to children in one of the most impoverished parts of the country. By encouraging viewers to help WKYT “pack the lobby” of its landmark building, thousands of toys, clothing items, hygiene products, and other items for the Mission of Hope.  Since 1996, the non-profit has ministered to the people of various counties in Kentucky and Tennessee, from which 80 percent of the region’s residents no longer have jobs in the coal mining industry.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1581522750333-Z24N7H1NA41R5LT0DNTD/67547475_10156836173788173_903926857294938112_o.jpg</image:loc>
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      <image:title>2024 KBA Digital</image:title>
      <image:caption>WKYT Now Desk</image:caption>
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    <lastmod>2024-07-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/a96c43f8-e390-4981-9a5e-2a3361a8676f/Capture.JPG</image:loc>
      <image:title>WKYT KBA 2024 Uniquely Kentucky - Helping an area in need.</image:title>
      <image:caption>After devastating flooding, WKYT worked with community partners to raise money to support flood relief efforts in Kentucky’s Appalachian counties. "Appalachia Rises” supported the ARH Foundation Fund for Flood Relief and the Foundation for Appalachian Kentucky Crisis Fund. These funds directly supported the families who continued to be impacted by the summer flooding.</image:caption>
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    <image:image>
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      <image:title>WKYT KBA 2024 Uniquely Kentucky - Pack the Lobby for Mission of Hope.</image:title>
      <image:caption>It’s a new holiday tradition to help to spread Christmas cheer to children in one of the most impoverished parts of the country. By encouraging viewers to help WKYT “pack the lobby” of its landmark building, thousands of toys, clothing items, hygiene products, and other items for the Mission of Hope.  Since 1996, the non-profit has ministered to the people of various counties in Kentucky and Tennessee, from which 80 percent of the region’s residents no longer have jobs in the coal mining industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/4f01fbd6-3bda-45c1-8cf6-c23a6cf578c8/image-grid.png.png</image:loc>
      <image:title>WKYT KBA 2024 Uniquely Kentucky - Addressing trust in journalism.</image:title>
      <image:caption>Recognizing that we must proactively address concerns about trust, we reinforce to viewers that WKYT is their trusted news source. The Fact✓Check brand is our way of reinforcing this. While a Fact✓Check can be a package, it can also be a producer-driven VO or full screen story that helps bring context to a bigger story which allows us to more consistently use the brand across all dayparts and more frequently.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/1613667569756-HHWN96332OWRMERWXL3K/IMG_6822.jpg</image:loc>
      <image:title>WKYT KBA 2024 Uniquely Kentucky - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/efb422a5-0fbb-4189-bbc8-e43dbea6fe32/Debate.jpg</image:loc>
      <image:title>WKYT KBA 2024 Uniquely Kentucky - Tackling a political divide.</image:title>
      <image:caption>In another year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition to coverage of issues most important to each generation of Kentuckians and the long-running weekly public affair program “Kentucky Newsmakers,” WKYT hosted statewide televised debates in the Kentucky governor’s race.</image:caption>
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    <lastmod>2025-06-19</lastmod>
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  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-kba-rookie-1</loc>
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    <lastmod>2024-07-08</lastmod>
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    <lastmod>2025-06-19</lastmod>
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  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/amberphilpottwkyt2025</loc>
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    <lastmod>2025-02-06</lastmod>
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  <url>
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    <lastmod>2025-02-06</lastmod>
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  <url>
    <loc>https://aqua-indigo-yyns.squarespace.com/wkyt-special-program-2025</loc>
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    <lastmod>2025-06-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/980c5d7d-3f11-495a-9d36-4bcf7b0439c8/MGN_1280x720_01102B00-SFHWI.jpg</image:loc>
      <image:title>2025 Special Program - Dream to inspire reading.</image:title>
      <image:caption>In a state where 1 in 4 adults can read and comprehend only basic material, educating the next generation is essential. The goal of the statewide expansion of Dolly Parton’s Imagination Library is to inspire a love of reading by making books available to all children ages 0-5 in Kentucky, regardless of the family’s income. Currently 48.3% of eligible children in the state are currently receiving books and thanks to funding from Kentucky State Legislators. In 2024, the Imagination Library expanded to all 120 counties in the Bluegrass State.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/08436a5f-cd76-4ed4-ab53-492661c08931/photo-collage.png+%281%29.png</image:loc>
      <image:title>2025 KBA Station of the Year - Helping the community.</image:title>
      <image:caption>Serving and building a better community in many neighborhoods across Kentucky marks the almost seven decades of WKYT serving the Lexington market. After devastating flooding, WKYT worked with community partners to raise money to support flood relief efforts in Kentucky’s Appalachian counties and in other parts of the state. "Appalachia Strong” supported the ARH Foundation Fund for Flood Relief and the Foundation for Appalachian Kentucky Crisis Fund. These funds directly supported the families impacted by the flooding. Each year, WKYT helps raise millions of dollars for the community and spotlights efforts ranging from bringing awareness to the causes of cancer to why it’s important for a thriving arts community. Partnering with The Mission of Hope, WKYT helped to bring hope to our less fortunate neighbors in Appalachia each Christmas through a major donation effort.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/fca98a34-30be-4d8e-98d8-6ab18d404a43/Twitter+%D0%A1over+Photo+Collage+5.jpg</image:loc>
      <image:title>2025 KBA Station of the Year - Investigating important issues.</image:title>
      <image:caption>In addition to regular news coverage and multiple 30-minute specials created by its investigative team, WKYT spotlighted a wide array of issues such as water lines contaminated by lead pipes and questions surrounding public school spending.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/bc119487-499c-4876-8c18-66be8ffc5bce/Twitter+%D0%A1over+Photo+Collage+5%281%29.jpg</image:loc>
      <image:title>2025 KBA Station of the Year - Addressing trust in journalism.</image:title>
      <image:caption>Recognizing that we must proactively address concerns about trust, we reinforce to viewers that WKYT is their trusted news source. The Fact✓Check brand is our way of reinforcing this. In another year marked by divisiveness in Washington and Kentucky’s state capital, politics took center stage. In addition to the long-running weekly public affair program “Kentucky Newsmakers,” more than 2,400 viewers completed our poll to rank key issues to help steer our coverage in the final weeks of the Presidential campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/3b8863b5-c847-4fd8-a718-c21b94c46a04/thumbnail_IMG_2928.jpg</image:loc>
      <image:title>2025 KBA Station of the Year - Leading in digital content.</image:title>
      <image:caption>WKYT took major steps to broaden its digital coverage, as the station brought viewers a more in-depth look at stories with interactive charts and graphics to help readers better understand a story.</image:caption>
    </image:image>
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    <lastmod>2025-06-19</lastmod>
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    <lastmod>2025-06-19</lastmod>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>WKYT Innovation 2026</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
      <image:caption>WKYT Now Desk</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/af6d37b3-8f9b-42ab-bf9a-75d1aa459a3e/fe893510-15d1-44c0-9cf6-b1043beaeb92.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/be871f99-35ee-491b-9b4a-9eb64af594cd/dddb5f00-1ba7-4716-a063-6bf89c557fac.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
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      <image:title>WKYT Innovation 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/67d60e1a-492a-41ba-8bbc-082c4cac5fb9/1adbfd0f-602c-460b-a9e4-e0fa32f5c6a6.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/2c994af1-b20b-4c0d-820f-87b4cf1d8c21/498be7d6-afb3-4b41-be75-2e6f70c0ef35.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/33c86ec1-75b6-4ce4-b960-3bf0b5af228b/44728b5f-aad7-4794-b55b-8842f943a3ce.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/cffdf667-bb6a-4a29-afb0-9a8100fcc888/7781af39-0917-4f1d-a68c-09d6e9d6e43b.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/494af010-44b7-4892-87ee-2d33eb30272a/571815917_10162472343523173_3744406335399648821_n.jpg</image:loc>
      <image:title>WKYT Innovation 2026</image:title>
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    <lastmod>2026-02-19</lastmod>
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    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/d38112a8-7757-4997-8b1f-644921316c6b/Screenshot+2026-02-19+113903.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/84ca2232-acb3-41ab-936b-eca562207ac6/Screenshot+2026-02-19+113716.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/0ecb8ad8-91ce-4b73-bf7d-fab8638094c1/photo-collage.png+%281%29.png</image:loc>
      <image:title>2026 Overall Excellence - Investigating important issues.</image:title>
      <image:caption>WKYT exposed systemic financial mismanagement—$122,000 spent on a Denver conference for administrators, $15.7 million in missing contingency funds, and a $16 million deficit. State Auditor Allison Ball launched an investigation; lawmakers called for resignations. WKYT revealed officers may have killed 63-year-old Douglas Harless at the wrong address. Exclusive 911 audio showed the stolen property belonged to the county judge executive. The department had stopped using body cameras in 2023. Following WKYT's report, the city signed a $500,000 contract to equip all officers with cameras.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/3b8863b5-c847-4fd8-a718-c21b94c46a04/thumbnail_IMG_2928.jpg</image:loc>
      <image:title>2026 Overall Excellence - Leading in streaming and digital content.</image:title>
      <image:caption>WKYT led the market in innovation, launching WKYT+, a free streaming platform producing original content unavailable on broadcast. While competitors simply stream their signals, WKYT created twice-daily weather shows, a talk show, University of Kentucky athletics coverage, and Kentucky feature programming. The platform's integrated studio enables instant breaking news coverage with minimal resources. The innovation drove a 15 percent increase in streaming app users.</image:caption>
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      <image:title>2026 Digital Coverage</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>2026 Digital Coverage</image:title>
      <image:caption>WKYT Now Desk</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/d8f276ae-b8d3-4fcd-8ed7-5246f1df73c5/White_WKYT%2B_Horse+Statue_image.png</image:loc>
      <image:title>2026 Digital Coverage</image:title>
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      <image:title>2026 Digital Coverage</image:title>
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      <image:title>2026 Digital Coverage</image:title>
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      <image:title>2026 Digital Coverage</image:title>
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      <image:title>2026 Digital Coverage</image:title>
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    <lastmod>2026-02-19</lastmod>
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    <lastmod>2026-03-23</lastmod>
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    <lastmod>2026-06-30</lastmod>
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      <image:title>2026 KBA Station of the Year - Investigating important issues.</image:title>
      <image:caption>WKYT exposed systemic financial mismanagement—$122,000 spent on a Denver conference for administrators, $15.7 million in missing contingency funds, and a $16 million deficit. State Auditor Allison Ball launched an investigation; lawmakers called for resignations. WKYT’s reporting first revealed officers may have killed 63-year-old Douglas Harless at the wrong address and the department had stopped using body cameras in 2023.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/3b8863b5-c847-4fd8-a718-c21b94c46a04/thumbnail_IMG_2928.jpg</image:loc>
      <image:title>2026 KBA Station of the Year - Leading in streaming and digital content.</image:title>
      <image:caption>WKYT led the market in innovation, launching WKYT+, a free streaming platform producing original content unavailable on broadcast. While competitors simply stream their signals, WKYT created twice-daily weather shows, a talk show, University of Kentucky athletics coverage, and Kentucky feature programming. The platform's integrated studio enables instant breaking news coverage with minimal resources. The innovation drove a 15 percent increase in streaming app users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/49adb111-5fbf-4e88-9a53-28c227cd5346/photo-collage.png+%282%29.png</image:loc>
      <image:title>2026 KBA Station of the Year - Commitment to our community</image:title>
      <image:caption>On the night of May 16, 2025, an EF4 tornado—the deadliest to strike Kentucky since the 2021 Western Kentucky outbreak—tore a 60-mile path through Somerset and London, killing 19 people and injuring 108 others. WKYT's commitment did not end when the sun rose. The station spearheaded the Rebuilding Kentucky relief drive in partnership with Mission of Hope, a ministry with deep roots serving people living in poverty across rural Appalachia. WKYT mobilized its audience to donate tarps, tents, sleeping bags, work gloves, wheelbarrows, generators, non-perishable food, and other critical supplies—collected at the station and loaded into box trucks bound for Southern Kentucky. This is just one example of the ways WKYT actively engages with the community.</image:caption>
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      <video:title>2026 KBA Station of the Year</video:title>
      <video:description>2026 KBA Station of the Year</video:description>
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    <lastmod>2026-06-30</lastmod>
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      <image:title>2026 Overall Digital Presence</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/e771212e-8467-4a5e-8a26-bac0a5512dd8/IMG_6820.JPEG</image:loc>
      <image:title>2026 Overall Digital Presence</image:title>
      <image:caption>WKYT Now Desk</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/d8f276ae-b8d3-4fcd-8ed7-5246f1df73c5/White_WKYT%2B_Horse+Statue_image.png</image:loc>
      <image:title>2026 Overall Digital Presence</image:title>
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      <image:title>2026 Overall Digital Presence</image:title>
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      <image:title>2026 Overall Digital Presence</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/67d60e1a-492a-41ba-8bbc-082c4cac5fb9/1adbfd0f-602c-460b-a9e4-e0fa32f5c6a6.jpg</image:loc>
      <image:title>2026 Overall Digital Presence</image:title>
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      <image:title>2026 Overall Digital Presence</image:title>
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      <image:title>2026 Overall Digital Presence</image:title>
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      <image:title>2026 Overall Digital Presence</image:title>
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    <lastmod>2026-08-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/494af010-44b7-4892-87ee-2d33eb30272a/571815917_10162472343523173_3744406335399648821_n.jpg</image:loc>
      <image:title>Newsroom of the Year 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/d8f276ae-b8d3-4fcd-8ed7-5246f1df73c5/White_WKYT%2B_Horse+Statue_image.png</image:loc>
      <image:title>Newsroom of the Year 2026</image:title>
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      <image:title>Newsroom of the Year 2026</image:title>
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      <image:title>Newsroom of the Year 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/0ecb8ad8-91ce-4b73-bf7d-fab8638094c1/photo-collage.png+%281%29.png</image:loc>
      <image:title>Newsroom of the Year 2026</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/0f43cf61-4ee1-4ff4-8dac-d6d580a12a6f/518473576_10237874680236275_2557926190833852714_n.jpg</image:loc>
      <image:title>Newsroom of the Year 2026</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/49adb111-5fbf-4e88-9a53-28c227cd5346/photo-collage.png+%282%29.png</image:loc>
      <image:title>Newsroom of the Year 2026</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/d84549c8-c7b9-41c0-8ddf-0beaa62562db/Screenshot+2026-08-31+104655.png</image:loc>
      <image:title>Newsroom of the Year 2026</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/0ecb8ad8-91ce-4b73-bf7d-fab8638094c1/photo-collage.png+%281%29.png</image:loc>
      <image:title>Newsroom of the Year 2026 - Investigating important issues.</image:title>
      <image:caption>WKYT exposed systemic financial mismanagement—$122,000 spent on a Denver conference for administrators, $15.7 million in missing contingency funds, and a $16 million deficit. State Auditor Allison Ball launched an investigation; lawmakers called for resignations. WKYT revealed officers may have killed 63-year-old Douglas Harless at the wrong address. Exclusive 911 audio showed the stolen property belonged to the county judge executive. The department had stopped using body cameras in 2023. Following WKYT's report, the city signed a $500,000 contract to equip all officers with cameras.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e2f445bb9323a53144c8277/3b8863b5-c847-4fd8-a718-c21b94c46a04/thumbnail_IMG_2928.jpg</image:loc>
      <image:title>Newsroom of the Year 2026 - Leading in streaming and digital content.</image:title>
      <image:caption>WKYT led the market in innovation, launching WKYT+, a free streaming platform producing original content unavailable on broadcast. While competitors simply stream their signals, WKYT created twice-daily weather shows, a talk show, University of Kentucky athletics coverage, and Kentucky feature programming. The platform's integrated studio enables instant breaking news coverage with minimal resources. The innovation drove a 15 percent increase in streaming app users.</image:caption>
    </image:image>
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